The Ever-Bigger Business of Location

Source: Where Conference 2012

San Francisco







Location is big business. Location technologies are everywhere—in smartphones and tablets¸ supermarkets and ATMs¸ cars and urban transportation systems¸ brick-and-mortar stores and the Web. And location data is even bigger business: from product development to distribution¸ marketing¸ and sales¸ location technologies help companies identify¸ understand¸ and reach their markets with increased granularity¸ in real time. Getting a handle on all of this isn’t easy¸ and it’s constantly evolving.


How and where should you incorporate location technology into your products and services? What location technologies are most appropriate for your needs¸ and what’s the right make-or-buy decision? And how will you manage¸ analyze¸ and act on all of that data? Come to Where Conference to get your questions answered.


The O’Reilly Where Conference is where the people working on and using location technologies come together to explore best practices and emerging trends in software development¸ tools¸ business strategies¸ and marketing. CTOs¸ marketers¸ developers¸ technologists¸ researchers¸ geographers¸ startups¸ business developers¸ and entrepreneurs gather to share their experiences and learn from their peers in these four main topic areas:

  • Mobile Development
  • Location Development
  • Business & Strategy
  • Marketing


Registration Questions:

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