The promoters of Tune Malta aim to assist in promoting competitiveness for its preferred partners. As a general comment¸ one can state that due to the effect of globalisation¸ organizations in all spheres must compete to deliver value. Globalization has sharpened competition. TuneMalta aims to be a tool in the hands of its preferred partners enabling them to take advantage of new horizons and markets .The challenge facing business entities is how to design and implement supportive policies and strategies to tackle competitiveness. This initiative is co-funded by a grant to improve Competitiveness funded by ERDF.