Source: Kinga Warda¸ PKF Malta¸ July 2013

In the past gambling operators focused mostly on traditional marketing techniques in order to create competitiveness on the market. Currently¸ using of mobile platform is an integral part of their strategy. The growth of mobile gambling has been explosive. According to a Juniper Research report released in September 2010 the total sum wagered on mobile casino games is expected to surpass $48 billion US dollars by 2015.

Mobile marketing is evolving around us¸ it opens opportunities for marketers. We would like to invite you to read more about this phenomenon in the “Marketing for and on mobile – new tactics and best practices” prepared by Aideen Shortt¸ in association with Bullet Business and the Mobile and Tablet Gambling Summit.

To download this whitepaper¸ please click here.