On 23 September 2014¸ the Eurosystem starts issuing the new €10 banknote. To mark the occasion and to raise awareness of the new note¸ a social media competition called “Selfie with the new €10” is being held on Twitter and Instagram from 23 September until 30 November 2014. Also¸ a film “Discover the new €10 banknote” has been produced in 23 EU languages.