ICE is the only expo in the world that covers the entire spectrum of gaming in all its many forms. Over the last three years it has attracted industry professionals from 122 sovereign states¸ and in 2010 there were 18¸676 attendees. As the industry has changed and evolved¸ so ICE has responded to market forces and customer demands. It has provided manufacturers and creators with the finest marketplace for their products and services. It has also provided industry professionals with direct access to everything that will enhance and grow their business by bringing together industry regulators from around the world. This provides attendees with a unique forum to discuss and exchange views¸ and opinions¸ about the global market.