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Facebook is planning to make its new Timeline format available for brands later this month¸ according to a report.
Citing “executives briefed on Facebook’s plans¸” Ad Age is reporting that Facebook will use its Feb. 29 conference for marketers in New York to announce the initiative. Facebook will start in beta with a “handful of brands¸” says Ad Age.
Facebook announced Timeline¸ its photo-heavy new format for profile pages¸ in September. Since that time¸ the company has been vague about if and when Timeline would be rolled out for brands. In December¸ when the social network rolled out Timeline for all users¸ a rep told Mashable that brands were not part of that announcement.