Mae Karwowski runs social media strategy and oversees community management at Gilt City¸ a subsidiary of the Gilt Groupe. She also consults for several startups.
Social networks are flooded with potential customers. Therefore¸ today’s companies need to foster a socially engaged culture within company walls.
A business becomes more inherently social by going beyond the corporate Twitter account and Facebook Page. A social business engages the entire company¸ from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves. But how do you get everyone on board?
- Give Interactive Tutorials
- Focus on Fun Ways to Use Twitter
- Find Influencers within the company
- Launch a Fun Contest or Internal Campaign
- Get creative!